Live product view
01Material preference
Material Visualizer
Lets homeowners test materials, plank widths, and finishes in their room.
Why it matters
It replaces another point of uncertainty with a useful decision signal.
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Consumer growth platform
Consumer growth platformPlan flooringwith clarity.
FloorGuide.app is a decision platform for homeowners planning a flooring project. It helps visitors compare possibilities, picture materials in their space, and understand the practical path to installation.
Experience FloorGuide.app Flooring projects
floorguide.app
Qualified outcomeA homeowner with preferred materials, estimated project size, and purchase intent.
Built for
Homeowners researching new flooring for one room or an entire home
Problem solved
Material options, installation requirements, and total project costs are difficult to compare in isolation.
Consumer benefit
A connected experience that turns broad flooring research into confident product and project decisions.
Inside the product
Four experiences.One clearer decision.
The product earns attention by answering the questions consumers have now, then turns each interaction into useful context for what comes next.
Live product view
02Project value
Price Calculator
Estimates installed cost from material, square footage, and subfloor prep.
Why it matters
It replaces another point of uncertainty with a useful decision signal.
Live product view
03Market fit
Local Guides
Adds installer rates, permit rules, and local material availability.
Why it matters
It replaces another point of uncertainty with a useful decision signal.
Live product view
04Purchase intent
Flooring Plan
Packages selections, room details, and budget into an installer-ready brief.
Why it matters
It replaces another point of uncertainty with a useful decision signal.
The growth engine
Useful for consumers.Valuable at scale.
FloorGuide.app is designed to create value before a partner conversation begins. The result is informed demand with meaningful project context.
The opportunity partners receive
A homeowner with preferred materials, estimated project size, and purchase intent.
- 01
Attract
Useful answers and interactive tools meet consumers while they are actively researching.
- 02
Engage
Visual and planning experiences help visitors invest attention in a real project.
- 03
Qualify
Each choice adds context around preferences, scope, budget, location, and readiness.
- 04
Connect
Partners receive a more informed opportunity and a stronger starting point for the conversation.
Consumer progression
Research becomesproject readiness.
- 01
Discover
Learn how materials differ in appearance, performance, maintenance, and fit.
- 02
Compare
See preferred flooring in the room and narrow the options that feel right.
- 03
Prepare
Understand project size, likely investment, and important installation factors.
- 04
Connect
Approach an installer with clearer preferences and useful project context.
Scale the opportunity
Products create demand.Partners scale growth.
SGP builds and operates the platform. Strong partners bring the market expertise, customer experience, and capacity to serve informed consumers well. Commercial structures are shaped around the product and opportunity.